Inspired by New York’s Improv Everywhere and a year before T-Mobile’s ‘Dance’ at Liverpool Street Station, we aranged for 100 actors to freeze at MCR Piccadilly to raise awareness to the Manchester Congestion Charge (TIFF). It generated media coverage on both local BBC and Granada news channels as well as The Manchester Evening News.
The brief was quite none descript and certainly had no budget, but the result was phenomenal. Watching over the weekend the view counter go up and up was more exciting than the Superbowl itself.
Much to my dismay, Manchester City won there first trophy for 35 years. But never to let an opportunity go by. This AR idea was sold in to the digital marketing director when he came to view my house the Friday before the final itself.
Re-imagining the customer experience
First time buyers have a general idea what they can afford, but it’s a ball park. What they do know is how much deposit they have.So turn the house buying process around. Buy entering their deposit and using the Governments Help to Buy scheme the app sorted the available houses within their budget.The result for the homebuyer ment they became more confident in the Rerow house they could afford.
There are over 200, 000 Glossybox subscribers, who act as unconscious sales people. Creating an instagram filter that they can place the Glossybox Advent Calendar in their home 2 weeks before release potentially exposes the calendar to millions of like minded friends. The 70, 000 calendars sold out within the morning in the UK.