Much to my dismay, Manchester City won there first trophy for 35 years. But never to let an opportunity go by. This AR idea was sold in to the digital marketing director when he came to view my house the Friday before the final itself.
Wadworth’s key target audience is 35-year-old+ males. The insight came from realising the correlation between this target audience and there passion for real ale and cycling.
Put the two together and KERBOOM drive sales of the beer in both on and off trade.
Therefore, the campaign, engaged directly with the amateur cycling clubs in the area and looked for a club, or group of individuals, that Wadworth could sponsor for a year.
Therefore, the campaign, engaged directly with the amateur cycling clubs in the area and looked for a club, or group of individuals, that Wadworth could sponsor for a year.
Planned, managed and executed a month long social media campaign, encouraging engagement with cyclists to support entries to the MAMIL competition.
THE RESULTS
270,814 FACEBOOK IMPRESSIONS - 383% NEW PAGE LIKES - 190 % NEW FOLLOWERS
Little House is a small furniture company in the north west. On a smaller than small budget, in house gifs and a pregnant influencer an engaging instagram feed is starting to be built
A brand champion for small businesses.
It’s widely recognised that small businesses are crucial to economic success, however potential growth is often stifled by the lack of access to finance, the red tape and the time and hassle required to complete the process.
The look and feel of lendinghive.com is a reflection of the vision and commitment to the growth of small businesses in the UK. The lendinghive.com site expresses through positive words and messages, and by actual cases studies the real nature of lendinghive.com’s purpose, value, and processes.
Giving small business big futures.
www.lendinghive.co.uk
Global Campaign across 16 countries including translations, selling the story to 3 different demographics within the same campaign.
Facebook, Instagram Feed and Stories, Youtube. 30 sec, 15 sec and 6 sec versions
UK paid social campaign aimed to recruit new ambassadors to Glossybox
Facebook, Instagram Feed and Stories, Youtube. 30 sec, 15 sec and 6 sec versions
Over 450 ecomm product photography shots created to a new theme for each month across 3 different sites.
Also used across all social platforms
Push Doctor is an online medical consultation service. The one thing they need is online savy doctors.
The brief was to name, brand and create a self-intuitive online training programme that educates the GPs on everything they need to know in order to be a Push Dr doctor
A place to learn at home - A place to educate - A place to practice
It’s Liverpool App
To offer a true insider’s view of the city, so where better than asking the people who live, work and study there. So we created a mobile app built on crowdsourcing insight, imparting that local knowledge that’s invaluable for a visitor.
Clean, pure and modern with no ads or offers, the It’s Liverpool app is created for locals and visitors by people who live and work there. It grows and changes as the city changes around it.
I shot and directed 16 videos around Liverpool that were geo-fenced to the area the tourist was visiting. See below
Over 6000 downloads to date
Re-imagining the customer experience
First time buyers have a general idea what they can afford, but it’s a ball park. What they do know is how much deposit they have.So turn the house buying process around. Buy entering their deposit and using the Governments Help to Buy scheme the app sorted the available houses within their budget.The result for the homebuyer ment they became more confident in the Rerow house they could afford.
The Big Shine was one of the first hand car wash companies in Manchester. We organised a street campaign to target dirty cars with the number of The Big Shine written in the cars dirt. Originally this was a TV concept for our client Turtle Wax, after the commercial wasn’t produced we repurposed the idea for a more a guerilla marketing campaign for a much smaller client. The campaign went on to be awarded a D&AD, proving a good and effective idea can be for any size client
We trademarked (invented) ‘Official Sponsors of the MAMIL’ and a host of several cycling Sportives around its heartland (south west England), Wadworth wanted to further optimise on this key alignment and shared community between cycling and beer.
We created a digitally focused campaign to raise brand awareness and engage with the MAMIL (Middle-Aged Man in Lycra) demographic across social media.
We recognised that Wadworth’s heartland contains a wealth of amateur road cycling clubs, many of whose members fit the brand’s desired target audience.
Therefore, for our proposed campaign, we wanted to engage directly with these clubs, and look for a club, or group of individuals, that Wadworth could sponsor for a year.
Buy New and enjoy the benefits of New Build was the proposition. However visually these benefits are not the most engaging visually. So we commissioned a series of 6 humorous animations to tell the story
Inspired by New York’s Improv Everywhere and a year before T-Mobile’s ‘Dance’ at Liverpool Street Station, we aranged for 100 actors to freeze at MCR Piccadilly to raise awareness to the Manchester Congestion Charge (TIFF). It generated media coverage on both local BBC and Granada news channels as well as The Manchester Evening News.
Originally planned for the FA Cup Final where we wanted the whole of the City end to hold the FA Cup up on Wembley’s big screen, it was used on City’s main website. I’m a red but I never let anything get in the way of a good idea.
The brief was quite none descript and certainly had no budget, but the result was phenomenal. Watching over the weekend the view counter go up and up was more exciting than the Superbowl itself.
To further increase chances of tagging, we introduced a monthly community competition where owners had to enter by posting photos of their pet with Vets4Pets milestone cards, which were offered exclusively with the Best Start in Life health plan. This resulted in UGC submissions which we were able to re-post to promote the plan further.
Excuse the quality, this was the first viral campaign (remember those days when every client wanted a viral video) for Tameside Crimestoppers.
Push Doctor is an online medical consultation service. The one thing they need is online savy doctors.
The brief was to name, brand and create a self-intuitive online training programme that educates the GPs on everything they need to know in order to be a Push Dr doctor
A place to learn at home - A place to educate - A place to practice
1 PIECE OF CONTENT - EDITED SPECIFICALLY TO EACH MEDIA CHANNEL - 3 DIFFERENT DEMOGRAPHICS OF WOMEN - 16 DIFFERENT COUNTRIES
Social campaign with each film aimed at different target markets across December to promote gifting.
Facebook, Instagram Feed and Stories, Youtube
Global Advent campaign for Glossybox including translations. Over 300 video pieces and over 240 stills and product shots.
Facebook, Instagram Feed and Stories, Youtube. 30 sec, 15 sec and 6 sec versions
200 PHOTOGRAPHIC DELIVERABLES - 240 VIDEO DELIVERABLES - ONE 3 WEEK SHOOT